Cahê Scarcela Mendes
Product Designer · Founder's Mindset· Design, Code & Business
cahe.mendes@gmail.com · +39 375 869 3925
Ivrea, Italy · Own car, mobile across Torino and Milano · Remote or hybrid
Summary
I started in development, moved into design, and somewhere along the way took on product direction too. For 20 years I've been sitting at the intersection of those three.
AI changed what's possible at that intersection. Now I bring business thinking, design, and code together without losing the thread between them, from problem definition to production, same person, no handoff.
Experience
yampa · Financial Intelligence
Staff Product Designer & Design Manager · Oct 2021 – Jun 2026 · 4 years 8 months
- →Tripled MRR from R$80k to R$370k in 24 months by leading end-to-end platform redesign and restructuring the business model alongside the product
- →Reduced design-to-production cycle by 70% by introducing an AI-first workflow, designing in Figma and shipping React components directly to the repository, no handoff
InstaCasa
Product Designer & Product Manager · Jul 2021 – Nov 2021 · 5 months
- →Doubled conversion in under 3 months as first designer, restructuring UX for two distinct users (buyers and brokers) and building a scalable design system from scratch
- →Reduced cognitive load across the main flows by mapping the full purchase journey and designing around the specific pain points of each user segment
eSapiens Tecnologia S.A.
Product Designer & Product Manager · Oct 2011 – Nov 2019 · 8 years
Astrolink, Brazil's leading astrology platform:
- →Grew MRR from R$2K to R$100K/month in under 12 months by rethinking the business model alongside the product and redesigning onboarding interactions for conversion at high volume
- →Drove 4M+ downloads by designing and shipping iOS and Android apps end-to-end (research, UX, UI, and design system), expanded to US and Europe
Sexlog, 14M registered users:
- →Grew MRR 10x by leading platform redesign as first designer, establishing UX standards and a design system built around user trust as the core conversion driver