Product designer with a founder's mindset, fluent in design, code and business.
20 years of tripling MRR, shipping to millions, and building things that outlast my time there.
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Let's talk →“I join companies before the blueprint exists. I leave with something that lasts.”
Results
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About
For twenty years I refused to pick a lane. Turns out that was the point.
I started in development, moved into design, and somewhere along the way took on product direction too. For 20 years I've been sitting at the intersection of those three — and for most of that time, I felt like an outsider for it.
AI changed that. Now I can bring business thinking, design, and code together in a way that wasn't really possible before. I go from problem to prototype to production without losing the thread between them.
I work best when the brief doesn't exist yet. When the structure needs to be invented. When the product has to earn its place in the market before it earns a roadmap.
Brazilian, based in Ivrea — the city where Olivetti invented the personal computer.¹ Living here with my wife and two kids, which tells you something about how seriously I take long bets.
¹ Ivrea is a UNESCO World Heritage site — "Industrial City of the 20th Century".
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