
With 20 years of experience, I've joined companies before the structure existed and left with something that lasts. I'm a designer who codes, speaks the language of business, and is the link between design, technology and AI.
I've tripled MRR at yampa by restructuring a product and its business model from the ground up. Led the redesign that drove 4M+ downloads at Astrolink. Two decades shipping SaaS products that outlast my time there.
Work
Selected projects

Astrolink
From zero mobile to 4M downloads
Research revealed four critical friction points that reshaped everything — from trust barriers to onboarding failure. What followed turned a desktop-only platform into Brazil's category leader in astrology.
4M+ downloads · R$1M/month · #1 in Brazil

yampa
Two years cancelled. Rebuilt in two months.
A complete redesign cancelled a week before launch due to critical technical debt. The forced pivot became an AI-first workflow that rebuilt the entire frontend in under two months.
R$80k → R$370k MRR · frontend rebuilt in <2 months

Kaizen
Prompt-Driven Design System
Architected and documented an entire design system to be used through AI prompts. Every component, token, and pattern was defined so a model could build the UI from instructions alone.
Full design system delivered via structured prompts
Results
Impact in numbers
About



From the city of the sandwich to the city of the orange battle.
I grew up in Bauru, Brazil — famous for a sandwich. I now live in Ivrea, Italy — famous for throwing oranges at each other every Carnival. With my wife and two kids, in the city where Olivetti invented the personal computer.
We didn't end up here by accident. We wanted to give our kids a different kind of life — one where the world feels bigger from the start. Ivrea, with its history, its chaos every Carnival, and its quiet the rest of the year, turned out to be exactly that.
I've been designing digital products for 20 years. But before that, I wrote code — and that part never really left. I just stopped for a while. With AI, I picked it back up and now I do both at the same time, which honestly feels like cheating in the best possible way.
Systems thinking
Design systems architecture, scalable component patterns, cross-product consistency, documentation that developers actually use.
Design + Code
AI-assisted frontend with Claude, Cursor and Antigravity. React components. Production-ready code shipped directly from the design workflow.
SaaS strategy
MRR growth through product and business model restructuring. User retention. Product-led growth. From R$2k to R$1M/month.
Leadership
Design ops, cross-functional collaboration, mentorship. I build teams and processes that keep working after I'm gone.
My current setup: Figma for design, Claude to think through the problem, build and ship it, with Cursor and Antigravity tying everything together. From idea to production code — sometimes in a single afternoon.
People ask if this replaces developers. It doesn't. It just means I stop at a different point in the process. The handoff is smaller. The feedback loop is faster. And honestly, shipping something I designed and built myself still feels a bit like magic every time.
That's the thing about coming back to something after a long time — you remember why you loved it.
After 22 years away from competitive swimming, I went back.
I won't pretend it was easy. At that first practice with the masters team I just stood at the edge of the pool for a few minutes. But I jumped in. My kids compete too — which means our weekends involve a lot of early alarms, pool bags, and screaming from the bleachers.
There's something about watching your kids race that hits different when you're also racing. We talk about nerves, about bad starts, about the days when your times go backwards and you don't know why. It's the most honest feedback loop I know.
That's the thing about coming back to something after a long time — you remember why you loved it in the first place. And whatever that feeling is, I carry it into the work too.
Next project
Something is being built.
Coming soon
